Abtech Partnership

BUSINESS BRAND NETWORK CONSULTING AND TRAINING Promoting Your Brand INTRODUCTION TO IN-HOUSE BUSINESS NETWORK TRAINING Abtech provides a range of options to assist your organisation in maximising the reach of social and business networks such as LinkedIn, Facebook  and Twitter in the UK and national specific networks such as Hyves (Holland), Xing (Germany) and Viadeo (France).  We offer ½ day and 1 day in-house workshops for those organisations who already have a basic understanding and knowledge of social media. The workshop approach will show you how to set-up the right tools, use them to maximum effect  to promote your business and learning what can and cannot be done. Our full service Launch Project is based on an initial ‘Set Up’ service followed by an in-house training session for your key network users on the basics of using business and social networks to promote your business, acquire new business contacts and initiate direct candidate generation activity.  At the end of the training day, your staff will be provided with a PowerPoint Guide to creating and managing their Business Network community.  The Launch Project can be extended with our monthly maintenance service to ensure your staff are keeping up with extending their reach.

WHY USE SOCIAL NETWORKS TO PROMOTE YOUR BUSINESS? •    Global and Universal Reach across all demographic and geographic strata •    Build a personal network of contacts with industry specific professionals •    Develop business leads and potential candidates •    Build relationships with diverse networks for long term commitments •    Alumni Networks •    Company based •    University •    Marketing of your company brand •    Products and services •    Job Opportunities •    Cost Effective marketing reach

DEVELOPING IN-HOUSE EXPERTISE In-house LinkedIn training workshops can be a creative, flexible alternative to attending open or web based courses.  It has the added benefits that the trainer will be coming to you, saving your staff time and money and, of course, the concentration of your key employees on the day will be solely focussed on your business. We take the time to research and develop an understanding of your business.  We then prepare and develop company specific content prior to delivery of the training at your premises, ensuring the results will be immediate and tangible. SHORT GUIDE TO BUSINESS PROMOTION ON LINKEDIN •    Getting Started •    Explanation of all the built-in tools to build a powerful network •    Preparing your personal profile •    Opening a LinkedIn account •    Gather and upload contacts - Web mail and databases •    Search for additional contacts •    Find and join groups •    Use the extended applications such as Questions and Answers section •    Search conferences and associations •    Advertising and marketing possibilities DELIVERABLES FROM WORKSHOPS AND NETWORKING LAUNCH PROJECTS •    Ongoing success and growth of the business •    Expansion of the business into new markets, both vertical and geographically based •    Establishing the Company as a trusted source of marketplace intelligence and thought leadership •    Establish a broad ranging network of contacts and group memberships for  the key executives •    Develop lead generation activities

SOCIAL NETWORKING WORKSHOPS IN HOUSE BASED TRAINING ½ Day workshop •    Focus on one social network or tool, e.g. LinkedIn, Facebook or Twitter •    Introduction to online social and business networks •    How to increase your visibility •    Develop a powerful recruiting/branding network •    Generate business leads •    Top tips on searching for talent and connections Full Day workshop •    Training on multiple social networks or tools, e.g. LinkedIn, Facebook or Twitter •    Introduction to online social and business networks •    How to increase your visibility •    Setting up company profile pages •    Develop a powerful recruiting/branding network •    Generate business leads •    Top tips on searching for talent and connections •    How to avoid social networking becoming a business distraction

Quick Start Launch Project Focus on LinkedIn.com Business Network – joining and managing network profiles Management Profile •    Review/update management profiles for key individuals •    Examine and analyse existing LinkedIn connections •    Create standard invitation letters LinkedIn Groups •    Identify business specific groups •    Develop registration template for specific groups Industry Events •    Investigate industry specific conferences and speakers •    Create LinkedIn contact list •    Set up Invitation letters Training on LinkedIn •    How to make the best use of the networking opportunity. •    Quick user guide for using the network, including groups, discussions and questions/answers •    Training session in the Client office (length of the training session day is dependent upon the number of individuals involved)